Filipinos have high standards when it comes to beauty. It can be seen from the models and endorsers that represent different brands, from fashion and beauty to food. But for businessman and content creator Jayzon Luzadas, popularly known as Boss Toyo, high standard doesn’t mean perfect. After all, he recently signed as the endorser of a local dental clinic chain, Awesam Smile Dental Clinic, even though he doesn’t have the perfectly white, aligned teeth we usually see on screen. 

Dr. Sam Bernardo, the dedicated owner of Awesam Smile Dental Clinic, continues to champion dental health among Filipinos, particularly those in underserved communities. Driven by her long-standing commitment to organizing outreach programs, she recently spearheaded her largest dental mission in Happyland, Tondo, Manila. Teaming up with popular vlogger and entrepreneur Boss Toyo.

According to the Philippine Dental Association (PDA), dental caries -- also referred to as tooth decay -- is the main issue faced by patients, closely followed by oral cancer and gingivitis.